Poppunt created Lokale Helden (‘Local Heroes’ in Dutch) with one mission: To give the local music scene the attention it deserves. The idea is that you can go to a concert or party in every tiny town to discover the various talents living there.
Every year, the campaign gets a lot of attention in the papers and in the news. This year, over 500 promoters created an event on the website, giving more than 1000 artists a stage to display their talents. The day itself, we launched a social wall displaying all activities that were going on by collecting all the data from various social media using the #lokalehelden hashtag. More than 50.000 music enthusiasts attended Lokale Helden in 2017.